The inaugural edition, scheduled for January of 2023 in Mumbai and will feature 60% international acts.
Launched in 2007, BookMyShow, is owned and operated by Big Tree Entertainment Pvt Ltd. The firm is present in over 650 towns and cities in India and works with partners across the industry. The company has evolved from a purely online ticketing platform for movies across 6,000-plus screens to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. BookMyShow also has operations in UAE, Singapore, Indonesia and Sri Lanka.
Hemrajani described the partnership with Lollapalooza as “long-term” without specifying the number of years they have signed on to stage the festival in India. However, it won’t be a one-off. “We don’t go anywhere with the expectation of not going on forever,” says Parker. “We’re still going everywhere we’ve started one.”
As for the non-musical aspects that Lollapalooza has come to be known for, the Mumbai leg will “resemble very much all the others, where we focus on food, charitable organizations, and kids, on top of the music,” says Parker.
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