MGA Entertainment knows that LOL Surprise toys are creating massive amounts of plastic waste, and now they're trying to do something about it
New York LOL Surprise! It might sound like a text you'd get before receiving shocking news, but it's actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping wish lists, but they've also been creating a huge amount of non-recyclable plastic waste.
Amazon included five different versions of LOL Surprise kits on its Top 100 Toys list, and they can also be found at the top of multiple bestseller lists. LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240. Some versions include as few as three tiny plastic toys while others include more than 95.
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