River City Live hitting the presses with wjxt4 ! Living and loving local is what we do!
“The station is very connected to the community,” said Thomas. , which goes with Action News Jax branding, introduced the local Telemundo station last year. “There’s all kinds of great things going on there,” said Bob Longo, WJAX-WFOX VP and general manager. “The Hispanic market is growing, and we think it’s a smart move.”
For Action News Jax, a news revamp saw faster-paced newscasts debut in recent years. “Contemporary, fast-paced news and investigations are a big driver for us,” said Longo, who was news director at the stations before his promotion to GM late in 2017. which reruns at 11 p.m. It is an extension of parent Norsan’s weekly Spanish-language newspaper. “It airs in Jacksonville, Charlotte and Charleston,” said Denise Coleman, Norsan chief of staff and community affairs.
A half-dozen Georgia counties are part of the DMA, which has the St. Johns River coursing through it. “It’s a beautiful area, with lots of outdoor activity,” Thomas said. “It’s a very welcoming community.” Major employers include insurance outfit Florida Blue, transportation company CSX and medical organization the Mayo Clinic, the latter with a “huge campus” in Jacksonville’s Beach Haven neighborhood, according to Longo.
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