Reuss spent 36 years at GM, then dedicated his life to charities.
Lloyd Reuss, president of GM between the eras of Roger Smith and Ron Zarella, has died at the age of 86.
The senior Reuss joined GM in 1957 and embarked on a 36-year career at the automaker, in a time when company loyalty went both ways, from the employees who spent their entire working lives in one place, and from the corporations who benevolently kept them there. Heads are still being scratched over that move. Stempel and Reuss did their best, but plunging sales following the Iraq War, combined with shareholders eager for dividends, saw the board boot them both. The next GM CEO was Bausch and Laumb’s Ron Zarrella, who introduced the"brand manager" form of corporate abuse. Heads are scratched to this day for that move, too. It was not a good time to be a car guy in Detroit.
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