Thousands flock to watch Internet stars play games for a good cause.
via the live-streaming charity platform Tiltify. The impact is hard to ignore: Since PLAY LIVE’s debut in 2014, it has raised almost $20 million with over 20,000 streamer participants.The money funds a number of critical functions for the hospital. A $500 donation helps provide one platelet transfusion. A $2,500 donation is equivalent to providing a patient 16 days of oxygen.
While many streams focus on mega charities, others decide to support smaller ones with a narrower, video game-centric focus. Among these is Able Gamers, a nonprofit organization dedicated to making games accessible to disabled people. It hosts its own charitable streams, too, as well as partnering with big-name streamers like Markiplier to help raise funds.
For streamers with large audiences, donations can cycle through at a wild pace. Keeping track of who is donating, and how much, can be exhausting, but certain platforms like Extra Life, Tiltify and Streamlabs have dedicated websites and systems to help track donations. As of 2018, Extra Life had raised over $55M for 170 Children’s Miracle Network Hospitals across North America, since its inception in 2008.
While Streamlabs isn’t exclusive to gaming, Urs anticipates a big chunk of its audience will use it for that purpose.“Some of the things that make our system really easy to use for video game streamers are alerts that will automatically fire when they are doing their charity streams, so they wouldn’t need to reconfigure things on their stream,” Urs said. “So, let’s say I have a cool animation and whenever there’s a donation of two dollars or more that appears on the stream.
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