Liverpool have adopted a 'one team' mentality in recent times to unify approach of the men's and women's teams
There is a famous quote from ice hockey legend Wayne Gretzky: “Skate where the puck is going, not where it has been.”
Attendances are spiking and the heavy investment, which is being done ahead of revenue, is enabling more eyes to be on the sport, something that will aid sustainable growth for years to come. It is something that not only the clubs are putting a lot of emphasis on, but also something that investors are waking up to in a serious way.
“Buying back and opening The AXA Melwood Training Centre shows big intent to the market that we intend to fully invest in our women’s team. Commercially, many brands are interested in women’s sports and women’s football and we are excited about the work we can do to support women’s football through best-in-class strategic partnerships.
Join our Liverpool FC Whatsapp community For all the latest Liverpool FC news direct to your phone, you can join our Whatsapp community here where you will receive the most up-to-date transfer lines, breaking LFC news and goal-by-goal updates on matchdays.If for some reason you decide you no longer want to be in our community, you can leave by clicking on the name at the top of your screen and clicking 'Exit Group'.