Supermodel Liu Wen stars in the Gucci Bamboo 1947 campaign, photographed and directed in a video by David Sims.
Liu Wen starring in the Gucci Bamboo 1947Distinguished by the curved bamboo handle, the Gucci Bamboo 1947 style is named after the year of creation. Amidst Italy’s post-war era, in which traditional raw materials were difficult to source, the fashion house’s founderdecided to use the lightweight and durable bamboo as alternative for the purse’s handle, supported by Florentine artisans in developing the design.
To wit, the design ushered in an expansion of the brand’s artisanal expertise due to the highly technical process behind crafting the curved stalk. The bamboo piece is softened and worked over an open flame by hand to take a semi-circular form and, once shaped, is coated in multiple layers of lacquer and baked to achieve a shiny golden-brown finish. In light of the handmade process, every bamboo handle result is different from the others.
Following its debut, the Gucci Bamboo 1947 bag gained popularity among Hollywood’s stars and the international jet set. Today, the style is made extra functional via detachable and interchangeable leather and Gucci’s signature Web straps.The Gucci Bamboo 1947 bag and its archival predecessors will be among the key pieces to be showcased at “
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