When Jamie Sumner went to Target with her son, she wasn't expecting them to see an ad that featured a boy in a clothing ad who looked just like him.
“I watched Charlie watch the sign,” she wrote in the post. “I watched the recognition of kin for kin, like for like. And it was beautiful. Yes, I started crying in the aisle. Yes, other people stopped and looked. And then they looked at the sign and they smiled. It was such an unexpected moment of connectedness among strangers in the middle of Target in the middle of a week on an otherwise ordinary day.
“Seeing a child around my son’s age in camo pants and cap who also just happens to have a walker means so much to me, but it meant so much more to my son,” Sumner told Scary Mommy. “It was the first time we had seen his experience ‘normalized’ on such a large scale-level. I’ve always loved Target — it’s the place I go to buy all the things I need and all the things I don’t — and to see that they’re recognizing people of all abilities is a big deal.
“I spend so much mental, emotional, and physical effort making sure Charlie is included at school, at church, on the playground, and at the restaurant,” Sumner wrote, “that it was with a surreal sense of relief that I realized here, at least, he already was. It was like finding that Caroline Cart at Kroger or that handicap swing at the park—it was evidence that someone had gone before and made a way for us. Not everything had to be hard.
I’ve seen ads like this before,” Sumner told Scary Mommy, “but not on this scale where it would reach the big wide world in a way that my son would notice. I hope it continues. I hope this is just the beginning of advertisements like these that celebrate differences. Now, of course, I want to see more! I want to see kids with leg braces and in wheelchairs and with hearing aids and speaking devices and sensory headphones — the whole gamut of what the real world looks like.
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