Data from Circana shows lip makeup was the fastest-growing segment in the U.S. makeup market during the first half of 2023, growing 35 percent in prestige and 21 percent in mass. nationallipstickday
lip offerings, lip makeup is in the midst of an evolution. In honor of National Lipstick Day, a quick glimpse into how lipstick is faring amidst it all.
Data from Circana shows lip makeup was the fastest-growing segment in the U.S. makeup market during the first half of 2023, growing 35 percent in prestige and 21 percent in mass.reports the lip category is “one where we see the largest growth,” namely driven by a consumer shift toward multitasking formulas, oils and glosses.
And while the impact of ongoing National Lipstick Day promotions remains to be seen, Circana reports that three prestige lip products were sold per second during the week of the National Lipstick Day 2022.
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