Heading into Lionsgate’s CinemaCon presentation this afternoon, the studio’s Motion Picture Group Chairman, Joe Drake, was trying to figure out what he wanted to say to the room of exhi…
’s CinemaCon presentation this afternoon, the studio’s Motion Picture Group Chairman, Joe Drake, was trying to figure out what he wanted to say to the room of exhibitors.
“I smiled when he said it,” said Drake, then underscoring, “Lionsgate is different. We’re different because we’re the underdog who has to punch above our weight. We have to discover what is new every day. We have to find what’s next. We can compete completely on authentic original storytelling.”“That’s what launches meaningful, long-lasting brands in the discovery of visionary artists,” Drake summed up.
Lionsgate went heavy with their faith-based fare from the Erwin Brothers’ Kingdom Story Company with a clip and trailer from about Kurt Warner and his rise from supermarket stock boy to NFL pro. The trailer shows how Warner in his youth wasn’t taken seriously by high school coaches who called him “too green to be pro”. However, “I was rooting for something, something more,” says Zachary Levi who plays Warner.
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