Saturday night’s match between the Red Bulls and Lionel Messi-led Inter Miami will be more than just your run-of-the-mill soccer match.
USA TODAY Sports via Reuters Con
But Messi’s arrival could prove to be a game-changer and an opportunity to reexamine the way MLS clubs view themselves, GMR Marketing chief experience officer Max Lenderman said. Lenderman noted several different strategies teams could utilize to make the most of Messi’s presence. From an immediate standpoint, he pointed to bundling tickets to the Messi game and making fans have to purchase three or four other games as part of the plan.
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