If Apple made a turntable, this is what it would look like
Why did Jony Ive turn his hand to turntables?
The whole thing was Ive's idea. Linn CEO Gilad Tiefenbrun, whose dad designed the original LP12, got a message from Ive's assistant that he initially thought was spam. But Ive wanted a turntable, and – unlike me – he could afford to get a Linn one. As he and Tiefenbrun talked, he got excited about the idea of making a special edition to celebrate.
I'm really fascinated by this because the LP12 has been constantly tweaked over its life. One of the reasons I liked working for Linn is because the people there are genuinely obsessed about improving their already incredible audio products. They're all quite mad, and I mean that affectionately. The LP12's modular design means that Linn has been able to improve it again and again over the years, and the current version is as cutting edge as the original was back in the 1970s. It also means Ive can't just throw it out and start from a clean sheet of paper: that's not what Linn, or its customers, would want. As Ive told:"It would be sacrilegious to disrespect those boundaries — and I think it would be such a pity to." The LP12-50 isn't just a makeover, though.
Linn is only making 250 of these, which means that despite the price tag, they're going to sell out in a heartbeat thanks to the limited availability. It seems fitting that the designer of the iPod is back to his first love, the turntable."I feel really fortunate to have gone the full circle," Ive said about the project.Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
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