EXCLUSIVE: New Line has set Lindsey Beer to write Hello Kitty, the movie based on the iconic Sanrio pop culture brand. Plot details are being kept under wraps, but the film will be designed for fou…
, the movie based on the iconic Sanrio pop culture brand. Plot details are being kept under wraps, but the film will be designed for four quadrant global audience appeal.and his FlynnPictureCo banner made a deal last March to produce a film with Sanrio.
It was the first time such a deal got made outside Japan in the brand’s 45-year history. Hello Kitty began in 1974, introduced on a coin purse and it quickly became a global phenomenon, sold in 130 countries on more than 50,000 different branded products each year.The task of shaping the brand into a narrative falls to Beer, who co-founded the company Known Universe with fellow tent pole scribes
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