The company was established to improve service to Armed Forces and emergency services personnel
A long-established car sales firm in Lincoln rewards military, emergency services, and public sector workers including teachers with exclusive deals and discounts.
After serving in the Army Air Corps in 1990 and going to Gulf War I in Iraq and Kuwait, Steve went to buy a car from outside the base in Germany. He said he realised he “got ripped off and didn’t like the level of service that was given to us as a member of the Armed Forces” and he wanted to do something about it.
Since Forces Cars Direct was first founded it has sold over 37,000 cars and made more than £166 million in savings to its community. Forces Cars Direct has continued to grow and now has 18 staff, including its first ever employee Laura Foster, who is now Head of Administration and still with them after 20 years.
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