Would you pay this much for Lilt?
Now fans are rushing to eBay to get their hands on the product, with one 500ml bottle ofThe description of the drink calls it “brand-new, unused, unopened and undamaged”, describing the bottle as “very rare”.
CCEP said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. “Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”
The firm’s GB vice-president of commercial development insisted the drink is the same and simply has a new name. Martin Attock said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love.
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