The Leicester company says it used the killer to 'make people think' but it was sorry for any offence
A life insurance firm has defended using serial killer Harold Shipman in an advert after it was labelled "beyond despicable" by other industry leaders.
Shipman is estimated to have murdered up to 250 people during his time as a GP in Hyde, Greater Manchester.Kathryn Knowles, founder of Cura Financial Services, tweeted: "Please know that many of us in insurance find this beyond despicable."In a statement, the firm's founder Andy Knott said: "We are called DeadHappy and our strapline is 'Life insurance to die for' so we are aware of the provocative and to some the very shocking nature of our brand.
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