The power of collaboration extends beyond borders and this is evident in the media scene as cross-country partnerships are one way to promote friendships and understanding between different cultures.
Mr Li Si Wei has worked for China’s tech giant Sohu and China’s number one video streaming platform iQIYI, and is now with the Singapore-listed G.H.Y Culture & Media.
How did you first get interested in bridging the different markets of Singapore, Southeast Asia and China? I saw a huge room for growth in the whole Southeast Asian film and culture arena, which prompted me to join G.H.Y Culture & Media, as the company shares the same vision. G.H.Y’s commitment to developing closer ties with Southeast Asia is apparent from their setting up of a few Southeast Asian offices — one in Singapore as the headquarters to manage the region, and others in Malaysia, Thailand and Indonesia.
Through creating films and TV content made by Asia for Asia, we can enhance mutual understanding and communication among people of different nationalities and cultures, and at the same time, promote the development of the whole industry. From films and TV content, spinoffs are inevitable — such as offline film and TV bases, offline IP live games, IP derivatives development, and the training of acting talents.
The success of “The Little Nyonya” has shown us the great potential of the Nanyang theme in China and regional markets. The whole IP entertainment experience, which combines online productions with offline live experiences, will also be available to Singaporean audiences soon.I think, for now, the Chinese media market will be richer and more competitive.
From the user aspect: TikTok’s success cannot be separated from its social attributes. Whether it is a social platform in the form of graphics or a video social platform such as TikTok, we can see that, along with the continuous development of the network and mobile devices, users’ social needs on the network are constantly changing. They always want to be shown or discover richer content, which is the reason why TikTok users are growing rapidly around the world.
This is also evidenced by the performance of the first season of “Goddess Hotel” globally launched by G.H.Y, which not only received 140 million viewers on Douyin in China, but also accumulated more than 10 million viewers on TikTok platforms in Southeast Asian countries like Singapore, Thailand and Indonesia. Of course, this new short drama model also puts forward newer and higher requirements for the creators of film and television content.
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