Lexus Tabbed to Lead Toyota's Reformed Plan to Prioritize EVs

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Lexus Tabbed to Lead Toyota's Reformed Plan to Prioritize EVs
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Incoming CEO Koji Sato is shifting Toyota's focus to EVs, with a next-gen platform planned to arrive around 2026.

. The two brands also have said they will offer 30 EV models by 2030. That suggests the companies will combine to release 28 new electric models over the next seven years.That ambitious goal sounds more likely now that Sato is taking control of the reins. After all, his ascension to CEO is said to have resulted from the rising criticism Toyota has faced from investors, environmental activists, and others due to its general resistance to EV adoption under outgoing CEO Akio Toyoda.

Sato said the company's change in direction isn't a reaction to its competitors' growing market share but rather it being the right time to develop the next generation of EVs with the affordability and efficiency that Toyota is known for, according toThe new CEO also said that while focusing on EVs is now the top priority, the company will continue to develop hybrid, plug-in hybrid, and hydrogen-fueled powertrains.

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