Artificial intelligence has proved it can help humans read and write, and now it’s entering a new domain: the fashion industry.
Levi Strauss & Co. announced it’s adding a new roster of models to its payroll, but you won’t recognize their names or previous work..
The global, beloved brand Levi’s is partnering with Lalaland, a growing tech company out of Amsterdam that bills itself as an AI-powered digital model studio. Levi’s is looking to enhance and personalize the online shopping experience, and bringing in more models with different looks will help make that happen.
"Today, when you shop on Levi.com or in our app, we generally have one model for each product," Levi’s said. "We know our customers want to shop with models who look like them."on a greater number of models – and on models that don’t all look the same or wear the same size.In this photo illustration Levi's 501 blue jeans by U.S. clothing manufacturer Levi Strauss are seen on March 8, 2018.
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