Levi's will start using AI-generated people in order to increase the diversity among its models.
Levi Strauss says that it generally has one model for each of its products, but understands that buyers might want to shop for clothes with models that look more like them.
“While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,” Dr. Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co says. Levi Strauss says that diversity, equity, and inclusion are a “top priority” for the company and says that while AI-generated models are a way to help reach its goals in this area, it’s not the only solution it is using. The company says that over the past year, it has been working to assure that not only its own workforce is diverse, but that those both in front of and behind the camera reflect its “broad consumer base.
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