The iconic denim brand is giving all those who are self-isolating exactly what they need at the end of the day — a dance party
pandemic, Levi’s is doing its part to keep people motivated, energized and safe inside their homes with its new Instagram Live concert series. Each day, the brand is hosting special performances by A-list talent to give all those sheltering in place exactly what they need at the end of the day — a dance party.on Monday as a way to support artists and musicians while encouraging everyone to stay at home.The 5:01 series will take place every day at 5:01 p.m.
Sey continued: “For Levi’s, music is an obvious starting point. We’re formulating a full range of response activities directed towards people across our organization and communities, but with deep ties to the music community and a long history of supporting artists with original voices, we saw that we could use music to move quickly to bring some uplift to people sheltering at home.”
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