Levi’s Becomes Rolling Loud Music Festival’s First Global Partner

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Levi’s Becomes Rolling Loud Music Festival’s First Global Partner
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To recognize the 150th anniversary of LEVIS blue jeans and the 50th anniversary of hip-hop, the denim brand has teamed with RollingLoud.

The Levi’s x Rolling Loud Trucker hat retails for $98, the hoodie is $65, 501 shorts are $60 and Tee is $35.Exclusive to Rolling Loud California 2023 is a special Levi’s x Rolling Loud x Born x Raised festival collection and customization studio experience.

That includes a Trucker hat, 501 jeans, hoodie and T-shirt, all featuring allover graphics from Los Angeles cult label Born x Raised. Once purchased, festival-goers can access the design studio where they can choose from exclusive Born x Raised artworks and patches that can be chain-stitched, screen-printed or heat-pressed. The Born x Raised hoodie is $130, T-shirt is $70, jacket is $160 and 501 jeans are $160.Heat transfers are three for $5, and three patches for $15.

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