Levi's says AI models are not a substitute for action on diversity following backlash
:"We are not scaling back our plans for live photo shoots, the use of live models, or our commitment to working with diverse models. Lalaland.ai's technology, and AI more broadly, can potentially assist us by allowing us to publish more images of our products on a range of body types more quickly."
Shereen Daniels, CEO and founder of UK-based racial equity consultancy firm HR Rewired, told Insider: "It looks like they're trying to shortcut their way into the commercial benefits of demonstrating a more representative model, without doing the work." She said that minority ethnic groups were expected to double to make up almost a third of the UK population by 2061, while their annual disposable income is also estimated to double to £575 billion , according to aLevi's addressed some of the concerns raised in its statement Wednesday but did not provide further details on how it planned to address diversity issues. The company did not immediately respond to Insider's request for further comment.
Daniels said she wanted Levi's, and its competitors, to be more transparent about their efforts to address systemic racism and to create a level playing field for both employees and customers who had been overlooked. Sign up for notifications from Insider! Stay up to date with what you want to know.
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