The studios for sale in Hollywood
when she created Hello Sunshine, was able to leverage the rights she held to female-focused stories including the films, and series that she sold to Hulu, Apple and HBO. The price tag for the five-year-old company — which reportedly fetched a premium of more than seven times projected revenue — hints at a soaring market for producers with a proven track record, since any cash flow Hello Sunshine sees is far less than the headline box office numbers that get reported.
“ sees enormous value for companies built off of their efforts and they’re not seeing an equity-like return on that,” says Kevin Mayer, who partnered with former Walt Disney chief operating officer Tom Staggs and Blackstone in the Hello Sunshine investment. “Now they're seeing ways they can have equity-type upside by creating their own companies and also being part of new scaled, independent companies.
That leaves a dangling question mark over every outfit from Will Smith’s Westbrook Entertainment to Steven Spielberg’s hitmaker powerhouse, Amblin Entertainment. It could also put a top-dollar value on a shop like Perry’s, which does its own financing and thus owns its production outright, and has only one principal to pay, Perry, who writes, produces, directs and often stars in his own shows.
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