This past Black Friday / Cyber Monday weekend broke records. Money was flying in at speeds of up to $12 million per minute. Cyber Monday alone saw $9.4 billion in consumer spending. Needless to say, Amazon, the world’s biggest retailer, dominated charts with their hustle.
Part of the reason for this is the ease and ubiquity of mobile use. “Phone shopping is the new norm,” says Bell. “Mobile devices keep getting better, and retailers are providing more seamless, sophisticated services.” The rise of mobile use parallels the rise of mobile sales, and more and more often people are using electronics to buy electronics.
Bell is no stranger to the e-commerce hustle. Digital Trends has made a name for themselves with effective affiliate strategies, leveraging their popularity with ready-to-buy millennials in search of hot tech deals. They struck gold this Black Friday / Cyber Monday through an affiliate campaign that drove their readers to the best deals in real time, and Amazon was just one retailer to benefit from it.
“As the retail world changes, what we’re seeing is a new level of embracing online shopping,” says Bell. “But this holiday season has shown that consumers are still looking for a brick-and-mortar experience, at least for part of the process.” Consumer’s desire forThat means Amazon isn’t the only one who’s winning.
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