Lego vows to remove gender bias from its toys.
The company, whose colorful building blocks and figurines sell in more than 130 countries, said it wants to make its products more inclusive so that children’s ambitions are not limited by gender.
Lego vowed to make its products “free of gender bias and harmful stereotypes,” saying there is a need for wider society to “rebuild perceptions.” “The benefits of creative play such as building confidence, creativity and communication skills are felt by all children and yet we still experience age-old stereotypes that label activities as only being suitable for one specific gender,” Julia Goldin, chief product and marketing officer, said in a company statement.
“The idea that girls and boys play or should play with different toys is harmful — it reinforces harmful stereotypes,” said Pragya Agarwal, behavioral scientist and visiting professor of inequities and social justice at England's Loughborough University.
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