“Lego Masters” is heading to China following a major deal from distributor Banijay Rights. Chinese production firm Long Qing Media has been commissioned to create a first run of the sho…
Chinese production firm Long Qing Media has been commissioned to create a first run of the show for Shenzhen TV, for which production is already underway. The deal was brokered on the China side by Huo Yuan Media .
This year, “Lego Masters” has found particular success in the U.S., where it is currently on air with Fox and proving popular. It has risen to become the top show among teens and younger viewers from ages 18 to 34 and the firm’s second most streamed entertainment series. The format has also built a large following in Australia, where its third season finale in April led ratings, broadcasting as the number one show of the day in all key demographics.
“We know this program will resonate strongly with a Chinese audience and we’re incredibly excited to work with our partners Shenzhen TV, Long Qing Media, Huo Yuan Media and the Lego Group to make this happen,” he said in a statement.
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