Apple and Google take a cut of up to 30% of app store sales, which is thought to contribute a fifth of their operating profits
Save time by listening to our audio articles as you multitaskThe app stores are big businesses, with combined sales last year of $133bn, three times the total five years earlier . Apple and Google take a cut of up to 30%, which is thought to contribute a fifth of the operating profits at Apple and Alphabet, Google’s parent company. The 30% levy began in Apple’s iTunes music store and was copied to its iPhone app store, launched in 2008.
Last summer South Korea banned app stores from forcing developers to use a particular payment system. In December Dutch regulators made a similar ruling against Apple, after a complaint by developers of dating apps. On March 23rd the trend went global. Google announced a deal with Spotify, a vocal critic of app-store fees, to let the music-streamer handle its own billing. Google will lower its commission rate, probably in line with the four-percentage-point cut agreed in South Korea.
Google’s magnanimity anticipates laws that may require bigger concessions. A bill before America’s Congress would force app stores to allow payment alternatives and let apps advertise other ways to sign up. A bigger threat comes from the’s Digital Markets Act , approved in draft form on March 24th. The colossal bill covers various aspects of digital markets, including app stores.
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