Crypto projects are constantly looking for ways to promote themselves in a space full of loud and fast-moving players. One way involves handing out tokens in return for learning, playing or even just walking around. bgBenedict explains how:
Benedict George is a freelance writer for CoinDesk. He has worked as a reporter on European oil markets since 2019 at Argus Media and his work has appeared in BreakerMag, MoneyWeek and The Sunday Times. He does not hold any cryptocurrency.
Crypto projects are often preoccupied with different ways to promote themselves in a space full of loud and fast-moving players. One way involves handing out tokens to their users in return for learning, playing or even just walking around.crypto to acquire some coins these days, but you do still have to give something in return – often it’s your time or attention. In some cases, you will still have to pay an initial lump sum to start earning income over time through your activities.
"Learn-to-earn" is the idea of rewarding you with tokens simply for learning about crypto, usually in the form of some of the tokens you just learned about. There are two motivations at play here: the companies behind the platform and the people behind the cryptocurrency. The learn platform wants you to do it on their platform. This will make you more likely to engage with them as soon as you know what’s what. They are competing to drive traffic to their platform.
The tokens are competing for market share in an increasingly competitive space. By teaching you and getting you invested in their projects by making you also investors , they have the chance to grab attention from 18,000 other cryptos and educate you on the “why” and “how” of their project.
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