A leaked marketing slide reveals information and images related to Instagram's rumored Twitter challenger.
The marketing slide Haberman leaked doesn't reveal a name for the app calling it"Instagram’s new text-based app for conversations." The slide notes that Instagram users will be able to create texts and attach photos, videos, and links. Instagram users will be able to follow the same accounts that they follow on Instagram with just one tap. Instagram says this feature will help users quickly build an audience.
Instagram also says that its new text-based social media platform soon will be compatible with other apps such as Mastodon. The slide says,"Users on these other apps will be able to search for, follow and interact, with your profile and content if you're public or if you're private and approve them as followers." And Instagram's new platform will recommend eligible creators to people who do not yet follow them.
The only reason that Twitter hasn't completely burned to the ground yet is that Twitter users are creatures of habit. Additionally, if they left Twitter they might feel that replacement apps and sites aren't compelling Twitter replacements. But that might change with Instagram's upcoming"app for conversations."
And yeah, while Mastodon and Jack Dorsey's Bluesky would seem to be possible Twitter substitutes, Instagram's new app promises that content creators and other users can instantly keep all of their Instagram followers without having to beg and grovel to build a new following on a different platform.
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