Lay's potato chips are about to get a packaging revamp. The redesigned potato chip bag and new logo give Lay's its first new look in 12 years.
New York Lay's potato chips are about to get a packaging revamp. The redesigned potato chip bag and new logo give Lay's its first new look in 12 years.
Unlike previous redesigns, Lay's isn't undergoing a radical transformation. Instead, the refreshed logo and packaging are meant to make the brand feel more modern and contemporary, said Jon Guerra, senior director of design at Frito-Lay. Lay's new potato chip bagsThe new logo is smaller and centralized with radiating rings. The font is slightly different, with a cursive"y" and a somewhat smaller"L.
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