Former LoveIsland host Laura Whitmore had her TikTok and Instagram posts banned for being inappropriate
TikTok and Instagram posts by Laura Whitmore for a gin and vodka brand have been banned for being inappropriately targeted, implying that alcohol can increase confidence and not being clearly marked as adverts.
The Advertising Standards Authority investigated whether the ads encouraged irresponsible drinking because they implied that alcohol could enhance confidence and was capable of changing someone's mood. Whitmore told the ASA that the hashtag “#muffboss” was used to declare her shareholder status and believed that “#ad” would not have been a suitable disclaimer because she was not paid by The Muff Liquor Company for the posts.
It noted that Whitmore was the former presenter of the television programme Love Island – the fifth most-watched programme by those aged four to 15 years old in the second quarter of 2022.
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