Laura Meritt is taking her business to the next level by partnering with Lauren Tate to form Merritt Tate, a fashion PR consultancy specializing in traditional PR, events, influencer and brand partnerships.
, Halpern and Atelier Swarovski before leaving for the role of account director at L52 Communications, where she looked after Loro Piana, Mowalola, Khaite and The Standard Ibiza.
A month after, personal shopper and stylist Bettina Looney reached out to her to organize an event and then jewelry brand Daphine did the same. She would take on freelance projects with other agencies, but as the word of mouth grew with more brands approaching her through friends that she had made in the industry, she thought about getting more serious, which is around the time that Tate was leaving her job to take a pause from the industry by visiting her brother in Australia for a whole month.
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