Pedro E. Guerrero was one of the most sought after commercial photographers of the 'Mad Men' era. HispanicHeritageMonth
to stream in English and in English with Spanish subtitles on PBS.org, beginning September 19.
“Pedro really went on to capture how Wright envisioned his architecture, and he gave him access to his work, and also to himself,” Telles said. “I think that he was able to mold Pedro, to a certain extent.” With his experience with Wright as his calling card, Guerrero became a successful commercial photographer, shooting interiors for Vogue, Harper’s Bazaar, Good Housekeeping, and House & Garden. It was the golden age of Madison Avenue advertising, and Guerrero was in the thick of things. For one shoot, he photographed Julia Child’s kitchen.
“Calder worked with moving images, which are a difficult subject for any photographer,” said Joan Marter, Distinguished Professor of Art History,. “Pedro was active in shadowing him ; he went to his locations, to the sites where he created public sculptures, to his home. Calder liked the idea of using moving pieces and water effects, and capturing it on film is not an easy thing to do.”
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