¡Dale! This year’s 64th Latin Grammy Awards will have its first NFT collection after the Latin Recording Academy signed a three-year contract for award show-related nonfungible tokens.
collection after the Latin Recording Academy signed a three-year contract for award show-related NFTs.
The aforementioned partnership is between the Latin Recording Academy, which is behind the Latin Grammys, and OneOf, a Web3 music platform. Each collection, which will lead up to that year’s award show, will include drops highlighting Latin music. According to Manuel Abud, CEO of the Latin Recording Academy, this is a new form of musical innovation and a way for fans to “own a piece of the Latin GRAMMYs”:
“The Latin Recording Academy is committed to exploring innovative, new ways to celebrate excellence in Latin music and to connect music to other art forms in our culture, including visual and digital arts.” The Latin Grammy Awards NFTs will drop throughout October in the lead-up to the award show on Nov. 18.
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