'I'm giving someone in the Black community up to $100,000, and we're going to build a brand together,' says lashify founder Sahara Lotti.
, Lotti announced her plan to invest $100,000 and what she calls "intelligent capital" to a member of the Black community that has either just started a beauty business and or has an idea for a beauty business and needs help getting started. "I'm giving someone in the Black community up to $100,000, and we're going to build a brand together," the statement reads. "I want nothing in return.
As she points out, now is a paramount time to support Black-owned businesses by opening your wallets and spreading the word. "If Black communities' money goes right back into the community, which then creates more jobs, there will be a major shift in economics," Lotti explains.
Here's how you can apply for the program if you're eligible: Contact Lashify via email at [email protected] and send them a link to your business, your name, Instagram handle, or a short biography. If you have an idea to pitch, the brand states on Instagram that it will provide a mutual non-disclosure agreement for both parties to sign before moving forward.
"If girls are getting their nails done routinely, it's usually not a Black-owned salon; if they're going to the beauty supply store, it's rarely a Black-owned business — that's not right," Lotti says. "We have to give the community a push right now so they can rise up and take back what's theirs... whatever it takes."
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