One of the world's biggest data brokers does not collect info that could be used for abortion-related prosecutions, it said after first telling MarketWatch.
One of the world’s biggest data brokers does not collect information that can be used for abortion-related prosecutions, it said publicly this week — after first disclosing that policy to MarketWatch last week.
Acxiom was facing a shareholder resolution, which this publication was the first to report, asking for a report on the data it collects in light of the constitutional right to an abortion being overturned by the Supreme Court last year. Acxiom parent Interpublic Group of Cos. IPG on Wednesday made its commitment public, saying that it does not collect information that could be used to help law enforcement with abortion investigations or prosecutions.
Open MIC , the investor advocacy group that was pushing the shareholder resolution, had been talking with Acxiom and IPG about the issue. The group’s director said last week that the company had not shared the same level of information with the group that it shared with MarketWatch for the original story.
Because IPG has now followed up by publicly stating that Acxiom does not collect personally identifiable information related to sensitive locations such as abortion clinics, nor does it collect granular purchase data, Open MIC has withdrawn its proposal.
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