Companies including Google, Amazon and Netflix are renting entire buildings in L.A. before construction begins, setting off a scramble to erect billions of dollars’ worth of new offices and production facilities to accommodate them. rogervincent explains:
A rendering of planned changes to California Market Center in downtown Los Angeles. The fashion showroom center dating to 1963 is undergoing a $170-million renovation to make it into offices for companies in creative fields.
Content creators, as such businesses are known, have rented more than 4 million square feet of Los Angeles County office space in the last three years, real estate brokerage CBRE said, a bonanza of leases expected to prolong the current positive real estate cycle for landlords. “Not this generation, not this business to be cooped up in a high-rise all day,” he said. “It’s a very different culture.”
and creating new ones notably different from the previous generation of staid corporate cathedrals in an effort to serve shifting workplace tastes among the creative class. Next-generation offices put a premium on natural light, outdoor decks and other breakout spaces where people can work, meet or kick back away from their desks.
Escalators will be replaced with stairways leading to 30-foot-wide open-air indoor bridges that can be used like outdoor decks. Glass curtain walls will be removed from the skin of buildings to create open-air gathering spaces known as loggias that will often connect to rooftop decks. The Los Gatos media company that distributes movies, television shows and documentaries occupies, or has agreed toof space and will be the largest tenant in Hollywood, according to CBRE. Ten years ago, Netflix was just beginning to get into online streaming of entertainment.
As the FAANGs and similar big creative players such as video game companies establish their hubs, they’ll attract smaller companies in related businesses that want to serve them, Coleman said.
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