Lamborghini Takes Customers For A Month Long Adventure Across Iceland With The Urus | Carscoops carscoops
for its brand. Now, Lamborghini has demonstrated exactly how capable its SUV is by taking it on a month-long tour of Iceland with a bunch of customers.
The Esperienza Avventura, or Adventure Experience in English, is a series of events that Lamborghini is putting on to demonstrate the capability of its vehicles. This particular event focused on the Urus and included fifty customers from across Europe and the Middle East. Over the course of the month-long event, participants drove about 186 miles or 300 kilometers each day.
The terrain included some of the most iconic locations on the southern Icelandic coast including a lava flow from a new volcano that appeared in 2021 to the Kvernufoss waterfall. Lamborghini is quick to point out that the Urus allows buyers to do far more than they could with cars from the rest of the lineup.
“Unlock Any Road, the positioning concept that customers recognize in the Urus, was expressed here more than ever: not only because of the different landscapes the cars drove across and the decidedly adventurous feel of the event but also because of the multiple Ad Personam configurations offered on board the car, where the almost unlimited offering of colors and customizations become a reflection of the Urus owner’s personality,” said Lamborghini Chief Sales and Marketing Officer Federico...