spoke up on the corporations that have strong-armed their way into the parade: “A lot of the floats now are Sprint and Red Bull, or corporations with straight bodybuilders playing music that they thi
nk gay people will like. It seems more of a marketing thing than a march. They televise the parade and the broadcast mainly includes the big corporate floats, not “civic-minded groups.” There has always been a dialogue of: Is this parade a march for our rights, or is it a parade with balloons and confetti? Some feel it’s gone too far in the direction of confetti. Maybe because of political developments, they feel it’s time to renew our commitment to the struggle.
is not lost on this gossip. Regardless, I’m glad that more people are speaking up against corporate pink-washing. But as more young people reject capitalism and seek socialist alternatives, I hope that our collective push left changes the way emerging celebrities interface with brand partnerships.
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