Labor union unveils $150,000,000 campaign to help defeat Trump
WASHINGTON — One of the nation’s largest labor unions is unveiling plans to invest $150 million in a nationwide campaign to help defeat President Donald Trump, a sweeping effort focused on eight battleground states and voters of color who typically don’t vote.
The union's campaign will span 40 states and target 6 million voters focused largely in Colorado, Florida, Michigan, Minnesota, Nevada, Pennsylvania, Virginia and Wisconsin, according to details of the plan shared with The Associated Press. The union and its local members will pay particular attention to two key urban battlegrounds they believe will play a defining role in the 2020 general election: Detroit and Milwaukee.
Story continues“He’s going after our communities in ways that are pervasive. We’re deeply aware of that,” Peralta said. “They’re talking about the strength of the economy.” On Wednesday, the Trump campaign announced plans to open 15 “Black Voices for Trump Community Centers” in battleground states and major cities, including Michigan and Wisconsin. The offices will feature a line of campaign swag adopting the “woke” label, and videos of prominent Trump surrogates like online stars Diamond and Silk explaining their support for the president and pamphlets outlining the president's record.
That said, SEIU’s political team has determined that a message simply attacking Trump isn’t effective with its target audience, which includes a significant number of conservatives.
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