The trials of Teresa Mendoza have been very good for Telemundo. The sophomore season of the network’s hit series “La Reina del Sur” (Queen of the South) went out on a high note Mo…
The crime thriller telenovela starringhas given a competitive boost to NBCUniversal’s Spanish-language network, solidifying its lead over rival Univision in primetime in adults 18-49 and adults 18-34. Throughout its 60-episode run, which began April 22, “La Reina” kept Telemundo broadcast network among the top 3 networks regardless of language in the adults 18-49 and adults 18-34 demos in the 10 p.m. Monday-Friday berth.
The original “La Reina” in 2011 was a milestone series for Telemundo because it marked a new iteration of the telenovela genre that is the staple of Spanish-language TV. The storylines of “La Reina” were also edgier than many novelas in telling the story Teresa Mendoza story. Telemundo has billed “La Reina” Season 2 as the “most ambitious” series produced for U.S. Spanish-language TV, with location shoots that stretched from Bogota to Bucharest. The sophomore edition was a co-production between Telemundo and Netflix. The streaming giant has worldwide rights to season 1 at present and is expected to bow season 2 outside the U.S. and Puerto Rico later this year.
Season two of the series was highly anticipated by fans after an eight-year wait. Producers took great care given the importance of the franchise for NBCUniversal. “Queen of the South,” the English-language adaptation for USA Network, is heading into its fourth season later this year.
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