LaDoubleJ’s JJ Martin shares her personal story on how Milan’s coronavirus lockdown is impacting her La Double J business and the city at large.
as an online magazine selling vintage clothing and then developed a line of simple dresses in vintage prints in 2016. It’s quickly grown into a full ready-to-wear and home-wear brand with a lively list of collaborators. These days she balances her burgeoning label with a healthy side dish of spirituality—including yoga, meditation, energy healing, and qigong that she both practices and teaches.
And what about the thousands of non-Italian editors who had yesterday floated into Paris directly from Milan?I stayed put in Milan during Paris Fashion Week, overseeing my canal-based office that was fully operational. It was disappointing and unfortunate to cancel these beautiful events, but also strangely relieving. I had just moved to a new apartment in Milan two days prior and could now actually sit in it and unpack boxes.
By this time, most of my girlfriends with families had sped out of the city and sought refuge wherever they had a second home; Kelly was staying holed up in a cabin in Courmayeur with her five kids, Margit was staying put in St. Moritz, Karin was at Lago Maggiore, and Marie Louise yanked her son out of Swiss boarding school and headed to La Posta Vecchia by the empty Roman seaside. DoubleJ was now fully a smart working enterprise with every employee at home, connected online by Microsoft Teams.
I am deluged with social media messages, emails from relatives, friends around the globe. Everyone wants to know—what the heck is going on and is it as bad as the New York Times says it is? Well, yes and no. My days are spent indoors. I take my dog Pepper out to the park to pee three times daily. Yesterday when I was there, I met Francesco Risso, the creative director of, and his dog. As I sat on the grass under a huge virus-free tree, Franci sat on a park bench.
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