Beauty company LOreal has arrived at CES2023 with the BrowMagic printer. Except this printer doesn't put its ink on paper, it puts it on your face.
Check out our complete coverage of CES 2023 live from Las Vegas You don’t expect a beauty company like L’Oreal to announce a printer, but at CES 2023, that’s exactly what happened.
Now, we know this is a lot to take in, and no, before you ask, the Brow Magic doesn’t spit out little lines of stick-on hairy eyebrows. L’Oreal describes the Brow Magic as a “handheld electronic brow makeup applicator,” and it’s designed to quickly, easily, and precisely shape eyebrows without using a brush or mascara wand.
The L’Oreal Brow Magic prints its eyebrow makeup through 2,400 tiny nozzles on the device, producing a 1,200 drops-per-inch resolution, and you choose the shape, thickness, and eyebrow effects through the Brow Magic app on your phone. It’s here where the augmented reality part comes in. Using the camera on your phone, L’Oreal leans on its ModiFace A.I.-powered virtual makeup technology to make personalized recommendations on effects like micro-blading and micro-shading.
While the Prinker S tattoo printer was a big, unattractive block, L’Oreal has made the Brow Magic printer far more visually attractive, while also thinking about ergonomics too. Remember, this has to be held steadily on your face as it prints, so comfort and ease of use are vital. However, it has not mentioned the overall weight of the device.
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