Just a few years after the brand dropped its contract with Bergdorf in response to her social media posts about racism and white supremacy.
Author:Whitney BauckPublish date:Jun 2, 2020As brands navigate the choppy waters of communicating in the midst of widespread protests against racism and police brutality, some are learning that social media posts can go very wrong if they're seen as incongruous with the company's values and actions.
But Munroe Bergdorf, a model whose contract with L'Oréal was canceled in 2017 after she spoke out about racism in the wake of a neo-Nazi rally, was quick to remind followers of her own experience with the brand just three years ago. Bergdorf has shared in the past that the media hubbub around the fallout with L'Oréal in 2017 resulted in her receiving rape and death threats. She's also noted on other occasions that on the set for the True Match campaign that she was supposed to be a part of before her contract was canceled, the makeup artist had to use another brand because L'Oréal didn't carry the right shade for Bergdorf's skin.
"I said yesterday that it would only be a matter of time before RACIST AF brands saw a window of PR Opportunity. Fuck you. Fuck your 'solidarity'. Where was my support when I spoke out?" she tweeted.
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