National coverage of the game, including a tribute to Kobe Bryant from current Lakers star LeBron James, scored the fourth-largest audience for an NBA game this season
ESPN drew a big audience Friday night for the Los Angeles Lakers' first game since the death of retired superstar Kobe Bryant.
National coverage of the game, including a tribute to Bryant from current Lakers star LeBron James, averaged 4.41 million viewers, the fourth-largest audience for an NBA game this season. The three games ahead of it were all part of the league's Christmas Day showcase.ESPN's average for NBA games so far this season and ranked in the top five Friday night for all of broadcast and cable TV. It also earned a 2.0 rating in the key ad demographic of adults 18-49, more than twice as large as its closest competition , and a 2.0 in adults 25-54.
In Los Angeles, Spectrum SportsNet's telecast of the game delivered the cable network's second-largest household rating and highest rating among adults 25-54 for a Lakers game this season, while the pregame show hit all-time highs in both measures.when a helicopter they were riding in crashed in Calabasas, California.
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