It could be time to switch up your kroger shopping habits.
"Overall, retailers are seeking to engage shoppers who may once again be turning to private brands as they did during the early days of the pandemic when name brand shortages prompted trial," Phyllis Johnson, senior director of private brand development at Catalina, the company that oversaw the survey, said in
."I predict this could be a second chance for those retailers to effectively demonstrate the value of private brands and convert shoppers to loyal private brand buyers."This is something Kroger CFO Gary Millerchip says the company is focusing on right now to keep customers coming back and not going to competitor supermarkets.And the focus on savings isn't limited to items inside the over 2,800 Kroger locations in 35 states—the chain is also creating savings events for gas.
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