Krispy Kreme’s newest menu item is small, sweet, and admittedly pretty cute
Krispy Kreme goes miniature
. The brand launched mini versions of its four most popular doughnuts: original glazed, chocolate iced glazed, chocolate iced with sprinkles, and strawberry iced with sprinkles. Available nationally as of January 6, the mini doughnuts are being sold as part of a “new year, new me” narrative, with theexplicitly calling out the doughnuts’ calorie count in relation to New Year’s resolutions, diet plans, and “cheat days.
“Too many people bail on their New Year’s resolutions before they are even halfway through January. That’s no good. Sometimes a mini-indulgence, or cheat, is all you need to help you stick with it. So, we miniaturized our most popular doughnuts. A little Krispy Kreme goes a long way,” said Dave Skena, the company’s chief marketing officer, in the release.
Krispy Kreme, you’re a doughnut company. No need to try to insert yourself into the sanctimony of diet culture. Just peddle your sugary fried dough and be done with it, without assigning moral value to food one way or another! To entice customers to try the new mini doughnuts, participating Krispy Kreme stores are giving them away for free every Monday in January between 4 and 7 p.m.For its nearly 61 years of existence, Little Caesars has never offered delivery — until now, through a partnership with DoorDash. Orders will come in through Little Caesars’ website and app and then will be fulfilled by DoorDash services.
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