Korean Entertainment Execs, Talents Expand Their Influence in the West

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Korean Entertainment Execs, Talents Expand Their Influence in the West
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‘THR Presents’ virtual screening + Q&A series with Korean entertainment execs and talent, Albert Park, Iljoong Kim and Shim Na-Yeon, who talked about Korean culture and initiatives across the industry - presented by Korea Creative Content Agency

, and probes the centuries-old tradition of the “hanok,” a Korean hospitality house built with a certain feng shui in mind. “We invite foreign residents to Korea, and they can further discover Korean culture, not only through food, but also through an overnight stay at a deeply beautiful space,” explains Park.

Celebrities like Youn and Choi Woo-shik add movie-star wattage to the proceedings as part of the uniformed house staff, a dynamic that will be further explored in the coming season. “We’re going to see more engagement between the celebrities and the foreign residents,” says Park. “And we’ll actually give them more tasks and missions, previously it was mainly running the restaurant and serving the food. there’s reality element of running the actual guest house.

“The key to the story is interesting because in the first part there is a process of a finding the culprit and the viewers will be surprised about the unexpected outcome,” explains Shim, “and in the second part after the culprit is revealed, another hidden truth of the story .” Shim suggests that beyond solving the case, her drama is more a character study of two men who form a reluctant bond: one’s who fortunes are rising and the other who has lost his mojo. “One’s life is going up, and the other’s life is going down,” says the director, who adds that as a woman, “I thought I could put a soft touch on the thriller so that we could appeal to a broader audience.

“There are many celebrities of the Gen Z generation who enjoy creating sub characters,” explains Kim. “So it’s kind of a play on social media and also celebrities who want to show that there’s a difference between themselves and their on-stage .”

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