CJ ENM, one of the companies leading the Korean entertainment wave, has acquired a minority equity stake in U.S.-based metaverse firm Hyperreal Digital. The stake was made through a private transac…
The stake was made through a private transaction with Hyperreal’s founders. The value of the stake was not disclosed. But it is known that Hyperreal previously closed an oversubscribed $7 million seed funding round in October.
Digital humans have been developed by several companies to act and interact on behalf of real-world celebrities in social media settings. Their use is expected to develop and broaden as the metaverse becomes more widely accepted and deployed. With hundreds of films and TV series in its portfolio, CJ ENM has a large content library that can be developed as characters, games, location-based entertainment and merchandize.
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